Pricing v3: Zvysene Ceny + Realne Naklady
Vlastni profily via OAuth = ZDARMA. Fakturacni jednotka = konkurencni profil. Ceny zvyseny 2x vs v2 — stale 3-5x levnejsi nez Sprout/Brandwatch. Vcetne realnych OPEX: support, marketing, AI, infra.
Mesicni Lovasky (Cisty Zisk po Vsech Nakladech)
Rust MRR (Mesicni Opakujici se Prijem)
Prijmy vs Celkove Naklady (Krivka)
Struktura Tieru (Pricing v3)
| Tier | Cena/mes | Vlastni (auth) | Konkurence | Frekvence | COGS | Marze | LTV |
|---|---|---|---|---|---|---|---|
| Free | 0 Kc | Neomezene | 2 | Mesicne | 12 Kc | Lead gen | - |
| Starter | 690 Kc | Neomezene | 5 | Tydne | 120 Kc | 83% | 5 700 Kc |
| Pro | 1 990 Kc | Neomezene | 20 | Denne | 693 Kc | 65% | 15 900 Kc |
| Agency | 4 990 Kc | Neomezene | 50 | Denne | 1 222 Kc | 76% | 107 300 Kc |
| Enterprise S | 9 990 Kc | Neomezene | 100 | Denne | 2 444 Kc | 76% | 326 700 Kc |
| Enterprise M | 17 990 Kc | Neomezene | 250 | Denne+ | 6 110 Kc | 66% | 575 700 Kc |
| Enterprise L | 35 000+ Kc | Neomezene | 500+ | Realtime | Dohodou | 50%+ | Individualne |
Platici Zakaznici dle Tieru
Hruba vs Cista Marze
Detail Projekce (vcetne OPEX)
| M3 (beta) | M6 (spusteni) | M12 (trakce) | M24 (rust) | M36 (scale) | |
|---|---|---|---|---|---|
| Zakaznici | |||||
| Free | 30 | 100 | 300 | 800 | 2 000 |
| Starter (690 Kc) | 5 | 20 | 60 | 200 | 500 |
| Pro (1 990 Kc) | 2 | 8 | 30 | 100 | 300 |
| Agency (4 990 Kc) | 1 | 3 | 12 | 40 | 100 |
| Enterprise S (9 990 Kc) | - | - | 2 | 8 | 20 |
| Enterprise M (17 990 Kc) | - | - | - | 3 | 8 |
| Enterprise L (35 000+ Kc) | - | - | - | - | 2 |
| Celkem Platicich | 8 | 31 | 104 | 351 | 930 |
| Prijmy | |||||
| MRR | 12 420 Kc | 44 690 Kc | 180 960 Kc | 670 490 Kc | 1 854 720 Kc |
| ARR | 149 tis. | 536 tis. | 2,17M Kc | 8,05M Kc | 22,3M Kc |
| Naklady | |||||
| COGS (scraping, data) | 4 800 Kc | 15 200 Kc | 55 900 Kc | 163 700 Kc | 392 500 Kc |
| Support (lidi) | 0 | 0 | 35 000 Kc | 45 000 Kc | 80 000 Kc |
| AI & nastroje | 500 Kc | 2 000 Kc | 5 000 Kc | 10 000 Kc | 20 000 Kc |
| Marketing / SEO | 0 | 3 000 Kc | 10 000 Kc | 20 000 Kc | 40 000 Kc |
| Infra + ostatni | 1 700 Kc | 3 800 Kc | 8 500 Kc | 17 000 Kc | 31 000 Kc |
| Celkove Naklady | 7 000 Kc | 24 000 Kc | 114 400 Kc | 255 700 Kc | 563 500 Kc |
| Lovasky (cisty zisk) | |||||
| Mesicni Zisk | 5 420 Kc | 20 690 Kc | 66 560 Kc | 414 790 Kc | 1 291 220 Kc |
| Hruba Marze (COGS) | 61% | 66% | 69% | 76% | 79% |
| Cista Marze (po OPEX) | 44% | 46% | 37% | 62% | 70% |
Rozpad COGS (Pro Tier)
Pomer LTV : CAC
Auth vs Scraping — Hodnota
Klicove Milniky
Naklady na Scraping dle Platformy
Realne Hrozby & Rizika
TikTok = 100% Apify, nula alternativ
Nejrychleji rostouci platforma (~15-20% profilu). Zadna API cesta. Pokud Apify actor spadne nebo zdrazi, TikTok data zmizi.
Mitigace: Self-hosted PoC, ale TikTok anti-bot je nejagresivnejsi.
Ceny neoverovane trhem
Pricing v3 zvysen 2x (690-17 990 Kc). Dosud zadny platici zakaznik. Realita muze ukazat ze trh akceptuje mene — nebo vice.
Validace: Prvnich 10 zakazniku za plnou cenu = potvrzeni. Jinak A/B test.
Meta App Review zamitne
IG/FB API zavisi na schvaleni Meta (2-6 tydnu). Pokud zamitnou: IG posty = 100% Apify, COGS +25%.
Framing: "brand analytics" NE "competitive intelligence".
Free tier COGS se scitaji
M36: 2 000 free useru x 12 Kc = 24 000 Kc/mes. Vetsina nikdy nekonvertuje (5-10%).
Reseni: Free bez scrapingu (jen auth) nebo limit na 1 konkurenta.
AI naklady mohou 2-3x zdrazit
AI analyza, embeddings, translate. Dnes levne, ale model providers muzou zdrazit. AI je dnes ~5% COGS, ale pri scale muze byt 15-20%.
Mitigace: Self-hosted modely (Llama/Mistral), cache, rate limit.
Apify = jediny zdroj (~50% dat)
Single point of failure. Vypadek, zmena cen nebo zruseni actors = ztrata dat pro TikTok, LinkedIn, IG Stories.
Auth adopce mozna jen 30-40%
Model pocita s 60% OAuth adopci. Realneji 30-40% = vyssi COGS na vlastni profily. Merit od M1.
Solo dev bottleneck
1 clovek = burnout, nemoc = development stoji, ale COGS bezi dal. Prvni hire az pri 181K MRR (M12).