← Deck
Social Media Intelligence Platform

Know what your competitors post
before they do.

Sleduj. Uc se. Predbehn.

Lurki automaticky archivuje obsah, Stories a videa konkurence ze 6 platforem a dava AI-powered insights. Pro freelance SMM, male agentury a e-shopy v CR/SK.

Lurk. Learn. Launch. Your competitive advantage.

24 Features → Proc Lurki? ↓
12 CF Workers 6 platforem 543 testu 33 Edge Functions 18 API endpoints 7 MCP tools 24 branded features 48 PRD docs

Poznavate se?

3 hodiny tydne. Rucni scrollovani. Nula prehled.

Instagram. TikTok. YouTube. Facebook. X. LinkedIn.

Kazde pondeli otevrete 5 profilu konkurence. Screenshotujete posty do Google Sheets. Klient se zepta “a co Stories?” — ty uz zmizely. Tohle opakujete pro 5 klientu. 2-3 hodiny tydne na “opici praci”.

Lurki tohle dela za 5 minut. Automaticky. 24/7.

2-3h

tydne rucni monitoring

0

CZ nastroju na competitive analytics

24h

a IG Stories zmizi navzdy

💩

Bez Lurki

  • ✗
    Rucni scrollovani
    5 profilu × 5 klientu = hodiny
  • ✗
    Stories zmizely
    24h a jsou pryc. Navzdy.
  • ✗
    Zadne AI insights
    Screenshoty v Google Sheets
  • ✗
    Drahe alternativy
    Sprout $249/mo, Socialinsider $99/mo
🦄

S Lurki

  • ✓
    The Feed — vsechno na jednom miste
    6 platforem, automaticky
  • ✓
    Story Vault — archivovano navzdy
    IG Stories nikdy nezmizi
  • ✓
    X-Ray — AI analyza + prepisy
    Co fungovalo, proc, trendy
  • ✓
    Od 690 Kc/mesic
    3-5× levnejsi nez alternativy

Intelligence, ne jen data

24 branded features. 6 modulu.

Kazda feature ma jmeno. Kazda resi konkretni problem. 6 LIVE, 4 s PRD specifikaci.

🔍

Feature 1

SCOUT

Auto-Discovery

Najde vsechny socialni profily konkurence automaticky. Firecrawl + country-aware. Staci zadat web.

Firecrawl 6 platforem Auto
● LIVE
📰

Feature 2

THE FEED

Unified Content Feed

Vsechny posty konkurence z 6 platforem na jednom miste. Filtry, razeni, engagement metriky.

IG TikTok YT FB X LinkedIn
● LIVE
🔬

Feature 3

X-RAY

AI Video Analysis

Whisper prepisy, content analysis (claude-haiku-4.5), auto-translate. Co rikaji, proc to funguje.

Whisper AI Analysis Translate

“593+ videi pretranskriovano. AI analyza bezi na vsech novych postech.”

● LIVE
📸

Feature 4

STORY VAULT

Stories Archiving

IG Stories archivovane navzdy. Time-aware scheduling, IG-style viewer, AI recap. Jediny na trhu.

Instagram 24h archiv AI Recap

“Zadny jiny nastroj nearchivuje IG Stories. Toto je killer feature.”

● LIVE
📡

Feature 5

SIGNALS

Trend Detection

Detekce trendu, engagement spiku, viralniho obsahu. Co prave ted letuje u konkurence.

⚙ WIP
🔔

Feature 6

ALERTS

Real-time Notifications

Telegram + In-app + Email. 3 kanaly. Okamzite upozorneni na dulezite zmeny u konkurence.

Telegram Email In-app
● LIVE
🎯

Feature 7

COMMAND CENTER

Dashboard

Centralni dashboard. 32 stranek, React 19 + Shadcn/ui. Vsechno na jednom miste.

● LIVE
🪝

Feature 8

HOOK LAB

Hook Analysis

Hook scoring, clickbait analysis. Jake titulky a zacatky videi funguji nejlip u konkurence.

⚙ WIP
💬

AI Tools

WHISPER

Embedded AI Chat

Konverzacni AI asistent. RAG pipeline, Vectorize + Supabase hybrid, conversation memory, streaming SSE.

RAG Vectorize DO
📄 PRD DONE
🏛

Intelligence

AD VAULT

Ads Intelligence

Meta Ad Library pipeline. Apify scraping, AI ad analysis, spending signals (Testing/Scaling/Evergreen/Killed).

Meta Ads Apify AI
📄 PRD DONE
🔨

Strategy

FORGE

Content Navigator

8 recommendation generatoru (format, topic, hook, timing, trend, inspiration, gap, cadence). Timing heatmap.

8 Generatoru Heatmap
📄 PRD DONE
👥

Growth

CREW

Referral & Affiliate

Referral program, affiliate tool recommendations (Buffer, Canva, ManyChat). Milestone rewards, 30-day cookie.

Referral Affiliate
📄 PRD DONE
🏆

WINNERS

Top performing content u konkurence. Intelligence modul.

PLANNED
🔄

MIRROR

Competitor benchmarking, side-by-side porovnani.

PLANNED
📚

ARCHIVE

Content archiv, vyhledavani v ulozenem obsahu.

PLANNED
📷

SNAPSHOTS

Reporty na 1 klik. Export pro klienty.

PLANNED
📦

STASH

Watch later, ulozeny obsah, kolekce.

PLANNED
🖼

GALLERY

Media browser, grid vizualnich assetu.

PLANNED
📝

FIELD NOTES

Osobni poznamky, rating, anotace k obsahu.

PLANNED
⏰

PRIME TIME

Nejlepsi casy pro publikovani na zaklade dat.

PLANNED
#

TAG INTEL

Hashtag & keyword research, trending tagy.

PLANNED
👁

TALENT SCOUT

Influencer discovery, hledani novych tvurcu.

PLANNED
▶

PLAYBACK

Prepisy, video nastroje, citace z videi.

PLANNED
🎮

LURKER RANKS

Gamifikace, ranky, odmeny za aktivitu.

PLANNED
6 LIVE 2 WIP 4 PRD DONE 12 PLANNED

Backend hotovy za 5 dni

12 Workers. 33 Edge Functions. 543 testu.

Cloudflare edge-first architektura. Zero origin server.

Workers (12)

lurki-web●
lurki-backoffice●
lurki-api●
lurki-mcp●
lurki-tail●
lurki-whisper●
lurki-analyze●
scrape-executor●
social-discovery●
social-ai●
social-media-api●
lurki-deck●

Data Layer

DatabaseSupabase PG
StorageCloudflare R2
CacheCloudflare KV
Vector DBCF Vectorize
Edge Functions33
Migrations115
Cron jobs~30

AI & External

Analysisclaude-haiku-4.5
TranslateGemini 2.5 Flash
TranscriptionGroq Whisper
EmbeddingsWorkers AI (FREE)
ScrapingApify (6 plat.)
DiscoveryFirecrawl
Health checks16
🚀

Public API — api.lurki.io

18 REST endpoints, OpenAPI 3.1, Scalar docs, 92 testu. Hono framework.

🤖

MCP Server — mcp.lurki.io

7 tools, 1 resource, Durable Objects, Streamable HTTP. Pro Claude, GPT a dalsi LLM agenty.

Blue ocean v CZ

Zadny CZ nastroj na competitive social analytics.

Global leaderi stoji $200-600/mesic. CZ trh je prazdny. Lurki je prvni.

Metriky Only
Obsah + AI Insights
Levne ($0-50)
Drahe ($100-600+)
Later Buffer Vaizle
Sprout $249+ Hootsuite $99+ Rival IQ $239+
★ LURKI 690-5000 Kc
HypeAuditor
Brandwatch Sprinklr Socialinsider $99+

📸

Story Archiving

Jediny na trhu

🇨🇿

CZ/SK Lokalizace

Native cesky

🧠

AI-First

Prepisy, analyza, translate

💰

Affordable

3-5× levnejsi

🌐

6 Platforem

V jednom

🛠

MCP + API

Pro LLM agenty

Pricing v3

Billing unit = competitor profil.

Vlastni profily pres OAuth = ZDARMA. Platis jen za sledovani konkurence.

Free

0 Kc

navzdy

  • ✓ 2 competitors
  • ✓ Monthly scrape
  • ✓ The Feed + X-Ray
  • ✗ Story Vault

Starter

690 Kc/mes

~$28/mo | Marze 83%

  • ✓ 5 competitors
  • ✓ Weekly scrape
  • ✓ Story Vault
  • ✓ AI Analysis
ICP #1

Pro

1 990 Kc/mes

~$80/mo | Marze 65%

  • ✓ 20 competitors
  • ✓ Daily scrape
  • ✓ Vsechny features
  • ✓ API pristup

Agency

4 990 Kc/mes

~$200/mo | Marze 76%

  • ✓ 50 competitors
  • ✓ Daily scrape
  • ✓ Multi-brand
  • ✓ Team management

181K

MRR M12 (Kc)

104 zakazniku

8M

ARR M24 (Kc)

351 zakazniku

22.3M

ARR M36 (Kc)

930 zakazniku

$10K

MRR Target Dec 2026

400 zakazniku

ICP #1: Freelance SMM v CZ/SK

Petra, 28. Spravuje 5 klientu.

Rozhoduje sama. Budget 1-3K Kc/mes. Aktualne scrolluje rucne. Lurki ji usetri 2-3h/tyden.

P0

Google CZ SEO

“sledovani konkurence instagram”

P0

FB Skupiny CZ

SMM komunity, word of mouth

P0

Pioneer Program

100 beta testeru zdarma → case studies

P0

Product Hunt

Target: Top 5, 500 signups

P1

Celebrity SEO

lurki.cz/profily → 200+ pages

P1

Content Marketing

4 pillars, blog, social

✓ GTM Assety hotove

✓ ICP + Positioning (icp-and-positioning.md)
✓ Battle cards — 5 competitors (battle-cards.md)
✓ Content marketing strategy (content-marketing-strategy.md)
✓ Product Hunt launch plan (product-hunt-launch.md)
✓ Email copy 27/27 templates (onboarding-emails.md)
✓ Agency GTM + Pioneer Program (agency-gtm.md)
✓ Landing pages live — 3 domeny
✓ Copy Bible — 57 KB (LURKI-COPY-BIBLE.md)

✗ Jeste chybi

✗ Social media strategie (vlastni kanaly)
✗ Paid advertising copy
✗ PR/Media strategie + press kit
✗ Pitch deck / investor prezentace
✗ Lokalizacni strategie
✗ Referral program detaily

Backend ahead of schedule

12-month roadmap. Feb 2026 → Feb 2027.

Backend 95% hotovy. Customer frontend = blocker.

Feb 2026

Phase 0: Discovery

Backend DONE. Landing live. Waitlist running.

95% done

Mar 2026

Phase 1: Frontend + Billing

Next.js 15 + Stripe. SaaS app pro zakazniky.

BLOCKER

Apr 2026

Phase 2: Pioneer Program

100 beta testeru. NPS > 30. Validace PMF.

PLANNED

May 2026

Phase 3: Public Launch

Product Hunt + communities. Target: $1K MRR.

PLANNED

Jun

v1.1 Advanced AI

Jul-Aug

v1.2 Agency Features

Sep-Oct

v2.0 Scale & EN

Dec 2026

$10K MRR Target

Critical Path

Customer Discovery (0/10) → Customer Frontend + Stripe → Pioneer (100 beta) → Public Launch → $10K MRR

Kompletnost projektu

Scoreboard

Backend = zeleny. Frontend + billing = cerveny. Prave tam je prace.

Tech / Backend95%
Brand Voice / Copy90%
Pricing Model90%
GTM Strategy85%
Product Features (spec)80%
Personas & Research80%
Legal & Compliance60%
Product Features (built)60%
Marketing Execution50%
Financial Model50%
Brand Visual Identity40%
Customer Validation10%

Co jeste chybi

Prioritizovane gapy

8 gapu uzavreno (16.2.2026). Zbyva 22.

✓ DONE Uzavrene gapy (16.2.2026)
✓ICP definice + positioning
✓Competitor battle cards
✓Content marketing strategie
✓Product Hunt launch plan
✓Email copy (27/27 templates)
✓Roadmap aktualizace
✓PRD index aktualizace
✓Master map + HTML prezentace
P0 Blockers pro launch
1

Customer Frontend

SaaS app pro zakazniky. Next.js 15 + CF Pages.

2

Stripe Billing

Checkout + Customer Portal + usage tracking.

3

Customer Discovery

Min. 10 interviews (aktualne 0/10).

P1 Marketing & Brand
4 Heading font rozhodnout
5 SVG logo varianty
6 Favicon / icon set
7 GDPR implementacni plan
8 Regenerovat HTML diagramy
P2 Nice to have pro scale
9 Pitch deck
10 Press kit
11 Paid ad copy
12 Social media strategie
13 Lokalizacni strategie
14 TAM/SAM/SOM bottom-up